Saturday, February 24, 2007

Random liquor-induced thought

I think it’s time for San Miguel to promote its Cerveza Negra brand of dark lager to the mainstream market. You know, like in TV and in print, to complement their line of pedestrian beers like its pale, and light, and together with its Superdry, they will be presented as a more complex and fuller set of drinks (let’s see if Asia Brewery can imitate that!).

I can imagine it. The commercial explains the richness of its color and flavor. It’s dark, opaque, and swirling, like a dark endless well beckoning you to draw its distilled malt goodness. As you sip the class, its golden froth laces your lips and you smell and appreciate the corporation’s century old history. Finally you swallow the lager and you smile with content. San Miguel understands the depth of your personality with its lager. You raise your glass up and give thanks to the saint. Salud!

..Damn. I’m getting myself another bottle.

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