“If you don't give my football back, I'm gonna get my dad on you
I only kicked it over your fence and broke a silly gnome or two..”
I was immediately captivated by the Jose +10 ad campaign of Adidas when I first saw it on Sports Plus. Not only was Jim Noir’s Eany Meany delightful (a feel-good jingle that’ll surely evoke nostalgic memories about our good ‘ol days), but the concept behind the commercial series was equally wistful.
Adidas understands as few others have that football is about dreams for over a billion fans worldwide. It gives these ordinary people an outlet for their imagination.
Few of them will ever get to play in a World Cup and even fewer will become legends, but every single one of these boys and girls will be transported from the reality of their lives by the fantasy of the beautiful game.
It shows the power of soccer to transform (source).
…Too bad Filipinos have little awareness and appreciation for the sport.
Still, the campaign’s charming. Simply charming. =)
____
The video: http://www.youtube.com/watch?v=Jkm86AfI48I
The press release: http://www.press.adidas.com/DesktopDefault.aspx/tabid-11/16_read-5785/
The Impossible team: http://www.press.adidas.com/desktopdefault.aspx/tabid-260/
Oh, and btw, viva azzurri!
No comments:
Post a Comment